Legal, but readable
Cookie Policy
Last updated: 1 October 2026
We keep this boring on purpose: no analytics or ad cookies unless you say yes, and saying no changes nothing about how the site works.
What we use
Strictly necessary (always on)
These are stored in your browser's local storage, not sent to anyone, and the site needs them to work as expected.
| Name | Purpose | Kept for |
|---|---|---|
| tbw:consent | Remembers your cookie choice | 12 months |
| tbw:popup-seen | Stops the free planner popup from showing again for 7 days | Until cleared |
| tbw:signed-up | Stops the popup for good once you've signed up | Until cleared |
The signup form uses a script from Brevo, our email provider. It loads only when the form is about to appear, and it's needed to send your signup to Brevo.
Analytics (only with your consent)
Google Analytics. Sets cookies such as _ga to count visits and pages. Kept for up to 14 months.
If you arrived from a link with campaign tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content), we save them in your browser as tbw:attribution so we know which post, email, or ad sent you. Kept for 90 days. We also add them to the Gumroad link when you click a buy button, and to your signup if you join the email list.
Marketing (only with your consent)
Meta Pixel. Sets the cookies _fbp (this browser) and _fbc (the Facebook or Instagram ad you clicked, from the fbclid tag in the link) so Meta can tell us which ads brought visitors here and led to a purchase on our Gumroad checkout. We keep fbclid, _fbp and _fbc in tbw:attribution too. Kept for up to 3 months. If you turn marketing off, we delete them.
Checkout
When you click a buy button you go to Gumroad, which has its own cookies and policies. We don't control those.
Changing your mind
You can change your choice any time: , or use "Cookie settings" in the footer. You can also clear cookies and local storage in your browser.
Questions
Email info@theboringworks.com. More about how we handle data is in the Privacy Policy.